The dot com bubble is distant history, but there's a little radiation still rambling by the water coooler. Here are a few new corporate buzz words and their definitions:

Drive: No, it doesn't refer to your daily commute. Drive is a multipurpose buzz word, overused in such phrases as "drive out cost," "drive the project," and "drive the organization." Last I checked, costs, projects, and organizations don't typically have wheels and a chassis.

Incent: A nonword that is often used in business as a verb. Instead of creating incentives, management types may try to incent their team to sell more by offering--you guessed it--incentives. Some other commonly verbed words: office (She likes to office from home), text (Hey, text me the address), google (I googled him before the first date).

Delayering: A newer, more PC term for rightsizing, a.k.a. downsizing. Potato, potahto. It's still a layoff.

Narcissurfing: If your coworker is late to a meeting again, it's probably because he's been narcissurfing all morning. That is, googling yourself to see where, when, and how often you show up on the Internet.

Deep dive: If someone asks you to deep dive (or drill down), they're asking for in-depth information or discussion on a subject. "I did a deep dive on the Chinese market, and I don't think we'll be able to move product there. But I'll drill down on Brazil and see what sell-through potential there may be."

Bleeding edge: The "cutting edge" is so passé. Even better is the bleeding edge. "The program Johnson's working on is bleeding edge. The concept is so new even he's not sure what the product will do yet."

Offline: To take something offline is to discuss something in person or on the phone, rather than via e-mail or instant message conversation. This phrase usually crops up when an e-mail trail gets excessively long and/or involves more people than necessary to solve the issue at hand. Also used in meetings: "We'll deal with that offline, when this meeting's over."

Ping: To get someone's attention, ping them via e-mail or IM. "Hey, ping me when you hear back from her about the London conference." Back in the pre-Internet era, "ping" referred to the sound of a submarine's sonar.

Al desko: To save time, I often dine al desko, usually after five minutes of microwaiting. (In other words, I eat at my desk after heating up lunch in the microwave.)

Defrag: It used to mean rearranging data files on a hard disk, but defrag can also mean "to relax." After a rough day of officing, you may want to defrag in front of the TV.

Of course this is only my opinion, but itís one I value highly.


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